HomeServicesImpact InvestingAdvisors Turn To Imprint To Help Clients Make An Impact

Advisors Turn To Imprint To Help Clients Make An Impact

By Jerilyn Klein Bier

There's been a lot of recent buzz about impact investing, which aims to generate social and environmental impact along with financial returns, but most investors are still sitting on the sidelines. The point of entry isn't easy because the majority of these investments are structured as either private equity or private debt. And for people with the financial means to get in the door, it's easy to get lost in this cavernous space.

"There are always new companies and new ideas," says Michael Alpert, a shareholder and wealth manager with San Francisco-based Wetherby Asset Management. 'It's a very large and changing landscape. It's challenging for the normal advisor to take this on, be well-versed and do due diligence."

Wetherby isn't exactly the "normal" advisor. It does a lot of its own research in impact investing, which 5% to 10% of its clients have some kind of exposure to. But to help better navigate this arena it enlists the assistance of Imprint Capital Advisors, an impact investment firm.

Imprint, also based in San Francisco, has approximately $150 million under advisement and a client base that spans from high-net-worth individuals (HNWIs) to foundations and large institutions. The firm also works with HNWIs through financial advisors and family offices.

Finding The Right Investment
When it comes to working with family offices, Imprint develops a strategy based on its mission, objectives and financial parameters, and then documents this in a financial policy. The next steps entail sourcing the investments, performing due diligence and making recommendations. The client ultimately makes the investment decisions. A family office can also elect to have Imprint execute and monitor its account.

Regarding financial advisors, Imprint works with them in one of two ways. The more popular option is co-managing a client's account. In this case, Imprint would carve out an impact investing piece within a client's portfolio (for example, $5 million out of $20 million) and help craft the strategy. Another option for advisors is to use Imprint's help desk that provides access to research, analysis, due diligence and recommendations. The advisor can then put clients in investments according to how they understand their interests.

Taylor Jordan, Imprint 's co-founder and managing director, says that over the past five years it has gotten a lot easier to find impact investing opportunities. Much of this has been demand driven.

Public awareness of this space has grown, partially due to active promotion by the Rockefeller Foundation and others. Jordan says the financial crisis may also be contributing factor, as HNWIs have become increasingly disillusioned with the general market's flat returns the past decade, lack of transparency among some types of investments, Madoff-style Ponzi schemes and perceived greed. "People want to have more meaning with their money," he says.

"Given the scale of social and environmental problems globally, we think impact investing is a key tool to help solve those challenges," says Jordan, adding that unlike philanthropy, the returns made on this space can also be recycled into other impact investments.

Varied Choices
Imprint, which has roughly 85% of the assets it advises in private investments, invests either directly in projects and companies or in private debt funds, private equity and venture capital. Sectors where it's helped clients deploy capital include green technology, community development, social enterprise, sustainable real assets (land, buildings and forestry), sustainable consumer products and environmental markets, which includes carbon finance and other applications.

Imprint's clients currently have a large focus on investments that serve the base of the pyramid (those people making less than $3 per day in the developing world). Two such examples, which it invests in through funds, are a housing development company that provides home loans in India and a company that builds and manages small, low-cost hospitals in rural India.

Natural resources investments that sustainably manage grassland, farmland, timberland and fisheries are another big focus. Imprint's clients are also invested–both directly and via funds–in investments related to helping unbanked and underbanked U.S. households.

Unbanked households don't have checking or savings accounts; underbanked families have these accounts but also rely upon alternative financial services including nonbank money orders, check cashing services and pawn shops. Jordan notes that a lot of new companies are trying to serve this market, including community development financial institutions, or CDFIs. 

Imprint is also actively invested in health, education and energy. For a sampling of impact investments, he suggests visiting the Web site of nonprofit financial services company ImpactAssets (

Wetherby Asset Management has worked with Imprint on both a consulting and co-managing basis, depending on client needs. "Some clients really want to do a deep dive beyond our skill set," says Michael Alpert, who recommends that investors enter this space slowly. "It takes a long time to find great investments, what we call 'mission bull's eye.'"

Most returns that Alpert sees on the debt side of impact investing are in the 2% to 5% range. As for the equity side, he notes that compensation should be well north of 10% if a person is going to take that much risk.



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